Someone mentioned an article in an industry publication about how the motorcycle manufacturers have missed the boat by not using excellent fuel economy as a marketing tool in their advertising.

I recently spoke with a rather high muckety-muck at a Japanese motorcycle manufacturer (who shall remain nameless) and I asked him about this. Guess what? They've done market research on this very topic, and they've found that Americans have very little interest in fuel economy, and very few people buy motorcycles because they're good on gas. Gas will have to get over 5.00 per gallon before most Americans seriously consider getting out of their cars, according to this research.

Of course, at the rate the price of oil is going up, maybe 5 bucks per gallon isn't very far away.