New Ducati Multistrada is Almost Here!


2010’s Hottest Motorcycle Arrives Just In Time for Riding Season

Cupertino, Calif. (May 6, 2010) – Ducati North America is excited to announce that dealerships across the country will take delivery of the highly-anticipated Multistrada 1200 S this May 14-15.

Just in time for the prime riding season, the Multistrada 1200 S will make its debut in a showroom premiere at  participating dealerships across the U.S. The Multistrada 1200 S combines innovative design and advanced technology allowing the rider to experience a new dimension of motorcycling. The Multistrada 1200 can be ridden in Urban, Sport, Touring and Enduro modes while balancing impressive levels of performance, comfort, and enjoyment for both the rider and passenger.

Amongst the Multistrada 1200 S’ technological advancements are the New Ducati-Ohlins electronic suspension, traction control, ABS and ride-by-wire-throttle control. All of this allows for a truly customizable riding experience.

Pricing starts at $14,995, an aggressive figure for a handmade bike that boasts 150hp and 87.5lb/ft of torque. There will be three option packages available to suit the rider’s taste – Multistrada 1200 including the Bosch-Brembo ABS system ($16,495); Multistrada 1200 “S Sport” package ($19,995); and the Multistrada 1200 “S Touring” model ($19,995.)

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Over the weekend, select dealerships will also host special events to introduce the new Multistrada to enthusiasts and the local community, including demo rides for those who are eager to experience Ducati’s latest masterpiece first hand.

For more information about the Multistrada 1200 S and participating dealers, please visit

For more information visit or contact:

John Paolo Canton

Public Relations Manager

Ducati North America

Ph. 001.408.343.4414

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