Holy Bologna! Harley and Ducati Merger?

According to the Financial Times, at FT.com, there is speculation that Ducati and Harley-Davidson could merge at "anytime".  See the whole story here:

http://www.ft.com/cms/s/209fe0b8-18a6-11dc-a961-000b5df10621.html

This would make financial sense, I suppose.  But how would die-hard Ducatisti feel about it?  Do most Harley riders even know what a Ducati is?  Interestingly, the Ducati CFO, Enrico D’Onofrio, says about half of Ducati owners also own a Harley.

From an emotional standpoint this is a disaster.  Are Hog riders and Ducati folks ready for this kind of a merger?  What do you think?

 

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